Media kit

Official brand assets for Hypha Energy. Download logos, view brand colours, and follow our usage guidelines.

Horizontal

Color on light

Primary logo for light backgrounds

SVG PNG

Color on dark

Primary logo for dark backgrounds

SVG PNG

White

For dark or green backgrounds

SVG PNG

Dark green

Monochrome dark variant

SVG PNG

Black

Monochrome for print

SVG PNG

Off-white

Soft white for dark contexts

SVG PNG

Round / stacked

Colored

Full-color round mark

SVG PNG

White

For dark backgrounds

PNG

Dark green

Monochrome dark

SVG PNG

Black

Monochrome for print

PNG

Wirl symbol

Color

Standalone Wirl mark

SVG PNG

White

For dark backgrounds

SVG PNG

Brand colours

Forest

#0B1410

Bone

#F4F1E8

Hypha

#6CCB3F

Hypha deep

#3D7821

Hypha glow

#8DE060

Rust

#D9663F

Sky

#C2D2D9

Sky deep

#3C6D86

Moss

#253A2C

Moss deep

#3F5A3A

Surfaces

Three surfaces. No variants, no tints. Bone and Forest alternate; Hero is the same Forest colour with a fixed atmospheric stack layered on top, not a separate colour.

Bone

#F4F1E8

Default reading surface · text-forest

Forest

#0B1410

Content-heavy dark sections · text-bone

Hero

#0B1410

Openers and signature spreads · bg-forest + the fixed 5-layer atmospheric stack (mycelium, glow, spore orb, grain) · text-bone

Typography

Primary typeface

Hanken Grotesk

Google Fonts → · Display, editorial, UI body — weights 300, 400, 600, 900

Headings

Black (900)

Semibold (600)

Body text

Regular (400)

Light (300)

Secondary typeface

Space Mono

Google Fonts → · Eyebrow, data, labels — weight 700 only

Sample

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4 5 6 7 8 9

Usage guidelines

Always write Hypha Energy in full. Never shorten to "Hypha" alone in written or spoken communication (the Wirl used without a wordmark is the only exception).
Use the white/off-white logo on Forest or Hero backgrounds, and the colour logo on Bone backgrounds.
Maintain clear space around the logo equal to at least the height of the mark on all sides.
Minimum size: 24px for digital, 10mm for print.
Do not stretch, rotate, or recolour the logos.
Ten colour tokens only, no other hex values or tints: Forest and Bone are surfaces; Hypha, Hypha deep, and Hypha glow carry accents, CTAs, and highlights; Rust is for infrastructure and attention states; Sky/Sky deep and Moss/Moss deep are atmosphere and substrate roles.
Body text uses Forest (#0B1410) on Bone backgrounds, and Bone (#F4F1E8) on Forest or Hero backgrounds.